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We do it QUICKLY, Search Engine Optimization is a competitive activity, since the "Organic/Natural Rank" you want for your website will replace another website. The only way to "win the SEO competition" is to know in detail what the competitive websites are doing to keep their ranking, by examining the keywords and SEO tactics used and other details to allow optimization of your site to "win the SEO battle". Once this information is gathered and "tabulated" the SEO project plan can proceed to implementation. Since websites are ranked based on text and image content, as well as specific SEO components, they always contain specific search engine related content details. If a website has been on the Internet for 3 months or more it will usually have some Search Engine rankings, although it may be of little or no use, as in most cases anywhere beyond page 2-5 is not of much useful value, as most visitors do not go that far in their searches. The only reasons a site will not have any ranking is due to some "black-hat" techniques, or a Flash entry page, which stops the "spidering" of the site. "Black-Hat" or other Search Engine prohibited techniques (like misleading entry-pages, multiple duplicated websites, misrepresented domain names and some other tricks) designed to mislead the Search Engines will likely cause a De-listing of the website (by placement in the so-called "sand-box") and making a Re-Instatement very difficult. For the above reasons it important to review in detail the current SEO state of any existing website and its competitions. Based on the content of the site, the number of competitors for the same keywords and the SEO "quality" of the sites will determine the extent and the intensity of the SEO approach to be followed. In all situations this will include a carefully researched creation of a prioritized list of keywords, optimization of existing content, creation of additional supporting deep content, a revised incoming and outgoing link-strategy, a Social Media campaign to enhance the SEO and other expertly designed techniques to maximize the results. SEO content optimization is a project focused on a newly adopted set of keyword phrases or improving the optimization of the current website content. In most situations, there are many possible and beneficial improvements possible. I have yet to see a site that could not be further improved even for an existing set of keyword phrases. Its well worth keeping in mind that as Social Media "presence" and traffic are growing, there are lots of new opportunities for highly valuable incoming links. Also there are many other areas where website content can be improved in order to have more indexed content. The truth is that as the Search Engines have more of your website content indexed, the higher your website will likely rank. The primary Social Media "entities" that generate a huge amount of traffic at the time of this writing, are FaceBook, MySpace, YouTube, Twitter and the various Blogs. An "identity" presence on each of these can be a valuable source of incoming links. The specific techniques for creating the most valuable form of incoming links provide a frequent and high-volume of incoming traffic and links to the targeted website. Since the Search Engines monitor these links and the traffic in great details, SEO rankings can be greatly improved by a well designed Social Media campaign.
Usability testing is an ongoing part of the website design and implementation process. If usability is built-in, websites are implemented successfully the first time around. Websites that must be totally redesigned after initial implementation, are the ones where usability was an afterthought. If usability testing is only done on the final version, or worse-yet, left to your visitors, it usually requires expensive site rebuilds. Ongoing testing helps avoid costly rebuilds and critical delays. Usability evaluation is a testing process performed by a usability expert. It usually is the first step in the traditional usability testing cycle, since an expert can quickly identify potential problem spots and reduce the number of usability issues identified by testers. Expert usability evaluation is quick, inexpensive compared to normal testing done by user focus groups or test panels and provides for quick usability improvements. Usability improvements are the outcome of expert evaluations and/or testing results. The usability improvements are specific, detailed recommendations for changes in the website design. They are typically an item-by-item report, pointing out each usability issue, its nature, its relevance to usability and the recommended ways to improve/fix it. Website usability relates to the visitor's experience on your website. It involves not only the design itself, but also your positioning on search engines, ease of navigating the site, shopping cart characteristics, payment acceptance and processing for your products/services, the TOTAL aspect of a visitor's experience on your site. We can help "pull it together" to ensure the best visitor experience possible for your site.
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